Why is Digital Marketing best to promote your product?

Older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones are already embracing the world of digital communication.

The method of digital communication and marketing is faster and practical. Digital marketing is the best and newest way to reach the customers and draw them towards your business.  

Digital marketing is all about making your business easier to find out for your customers. 

Let’s first have a look at key forms of digital marketing:

-    Optimizing website

-    Website and SEO content

-    Blog

-    Utilizing effective paid advertising

-    Pay-per-click (PPC) advertising

-    Email marketing

-    Social media marketing (Facebook, Twitter, LinkedIn, etc.)

-    Mobile marketing (SMS, MMS, etc.)

Digital marketing helps to get ahead of your competitors by focusing on SEO, Google AdWords, and social media marketing. Digital marketing doesn’t only apply to the website but also for Mobile App. Mobile app development needs eminently qualified to promote it across target media outlets, influencers, blogs, and social media platforms etc. 

Digital marketing is power full and cost effective to reach out your target audience. It is most affordable way than TV/radio advertising, printing advertising to transmit a message to consumers. 

Another advantage of using digital marketing is that it can be easily tracked and monitored rather than conducting expensive research. 

You can view customer response, and measure the success of your marketing campaign.  

Digital marketing needs experts to come up with winning strategy. The right time to take a good look at your marketing strategy is right now. 

Appiqo technologies have a team of experienced SEO executives and digital marketing executives who will help you get right digital marketing strategy for your business and make your business easier to reach targeted audience.

Why is Testing important before launching any Mobile Application?

Mobile devices and smart technologies are the trends nowadays, and soon will become more popular. There is much business which is emerged based on a mobile application.  We can have the example of Flipkart, Amazon, WhatsApp, Facebook, Tinder, Uber etc. 

What if Application is not working smoothly? What if any of one functionality is not working fine? Will user still use that application? The user will only uninstall the application or switch to another one as there are many options available. 

Before running a business everyone’s goal is to provide the best service to their customers and if your business is based on the mobile application then must be most of the customer’s coming from there only.  And in this case, Needless to say, making sure your app is working correctly is essential. 

Around most of the poor reviews on play store or App store is about App crash, poor performance etc.  So application should be user-friendly and how to find out that your mobile application is user-friendly? 

Testing is the answer to this question. Mobile application testing ensures that Application is working smoothly, does not have any error, and meeting user’s requirements. 

One of the best mobile app testing approach is to involve people who can give your app revolutionary opinions for achieving a better performance. 

Best Mobile App development companies build some strategic planning of developing the mobile application testing before the launch of their application. 

To stay competitive you need to test mobile application and make sure that the functionalities are working smoothly. There are various areas that should be tested, and different features under every category as well like, application installation, start and stop, user interface, notification, all functionalities, performance, update etc. 

Mobile app development companies dedicate a concerned person for testing purpose only who test the application technically and from user end also. 

Appiqo technologies strive to create mobile applications which are written once and runs on all platforms. Appiqo delivers 100% tested and smoothly working application to their clients. Appiqo Technologies enabling business to get competitive edge in the market by building scalable and extensive web and mobile applications. 

Why Chat App Should Be Secure?

Chatting is the way used by the majority of individuals of the present time for communication whether it is personal or formal communication. 

But are you sure the platform you are using for chatting is secure? 

If you are chatting with a person you would want to share things with that person only but what if the person is sharing your messages with other by copying messages, taking the screenshot and so forth.

Let me introduce you to a secure application ‘My Secrets’ that can be used for a secret and secure communication. 

But Why Chat App Should be Secure? Let’s talk about it.

If we go and analyze we will found out that there millions of text messages being conveyed every day and realized that our privacy was indeed being invaded. And in today’s world companies and people are ready to do almost everything to get personal information. Thankfully there are secure chat applications focusing on privacy through end – to end encryption and another secure way. 

Along with today’s era’s personal communication, there are some industry and sectors that need secure communication. None of the company or nobody wants their personal or their client’s sensitive information to leak out. Finance, banking this kind of industry share confidential information that must need to be secure and encrypted. Health care is another industry which cannot take risk of sharing their patient’s personal and medical information with anyone. 

These are the good enough reason to suggest secure chatting application and ‘My Secrets’ is most secure chat application available on play store where 

-User cannot copy messages

-User cannot take a screenshot of the chat screen

-It does not maintain any chat history on phone or server. 

Along with secret messaging, My Secrets application allows sharing photos, audio, location, contact, documents, emoji’s, stickers, and camera for instant capture.   

So go to the google play store, Download My Secrets (https://play.google.com/store/apps/details?id=com.appiqo.mysecrets )  and start secret and secure messaging.

Demands of mobile applications for startups

In the era of technology, multiple organizations are trying their hand into various technologies and out of which mobile app technologies are at boom due to vast number of audiences. At Appiqo Technologies, we are providing solution for mobile app development on various technologies such as android, IOS, hybrid mobile apps etc. The company’s primary goal is to develop user friendly, reliable and entertaining applications. There is a huge demand of mobile app development by the startups, as these are expensive and almost used by all the type of users. By far at appiqo technologies, we have developed 24 best mobile apps and those applications are categorized as:-

1. Utility applications 
2. Entertainment 
3. Gaming 
4. News 
5. Productivity 
6. Lifestyle 
7. Social networking 

Further bifurcations of mobile applications are as follows:-

1. Utility apps- In simple words, these applications provide real time utilities to the users. The goal is to develop type of application which will allow its users to connect with the mobile interface and solve their real time problems. Below mentioned are some of the examples of the best utility apps developed by the organization are as follows:-

1. Classified applications 
2. Climate applications 
3. Travel application 
4. Live streaming application etc. 

1. Entertainment application- At appiqo technologies, we are endeavor of developing various entertainment applications, the goal of the organization here Is to develop such applications which will entertain the users along with educating them. Some examples of entertainment application are as follows:-
1. Face juggler
2. Ice effex
3. Duolingo
4. Dubsmash etc. 

Currently, we are expanding our market in UAE and we are adored and appreciated by the users. We appreciate their support as their support is our way to excellence 

1. Games application- As clear from the name, such applications are designed to facilitate its users to enjoy the gaming activities, some of the best gaming application developed are as follows:-
1. Cut the rope2
2. Plants v/s zoombies 
3. Defence zone2
4. Angry birds2 etc. 

There are multiple other gaming applications which will be developed by us. Our way to excellence is in process

1. News applications- As everybody knows, NEWS stands for north-east-west and south, at appiqo we are successful at developing application which will bring news from all the directions and this will surely allow users to interact with the system and fetch news update. some of the best examples of gaming application developed by us are as follows:-

1. The NYT application 
2. Buzzfeed
3. Flipboard etc. 

The goal is to develop such application is to create awareness among the users and educate them via application.

1. Productivity application- Such applications are developed to increase the productivity of the system. Some of the example of productivity application are as follows:-

1. Finance apps 
2. Calendars 
3. Translators 
4. Grocery list makers etc. 

Such apps are designed to increase the productivity and user experience !

1. Lifestyle apps:- Such applications are designed to provide the lifestyle related solution to the users. Such applications will enhance the user lifestyle and make their life easier by establishing interaction with the system. Some of the examples of innovative lifestyle application are as follows:-

1. Fitness apps 
2. Travel apps 
3. Food and drink apps 
4. Dating apps 
5. Music apps, for example spotify and apple store. 

1. Social networking apps- As the name suggests, such applications establish a mode of communication between multiple users, i.e. via such application users will be able to share their thoughts, can interact via chat, post pictures, browse feeds/update of other users etc. In this era, social networking facilities are highly required by the users to interact with the world.  Such social networking applications could be anything, for example- FitBit is a fitness app with in app functionality of adding friends, engaging in competition with and against them etc., here we can call this app as an example of entertainment plus social networking app. Some examples of such apps are as follows:- 

1. Facebook 
2. Instagram
3. Twitter etc. 

Why do you need to invest into a mobile application

Nowadays people choose to carry their mobile phone everywhere. Nobody has time to browse things on laptop and desktop PC. If we have modern gadgets with us why not to make a use of it.

Investing money into the mobile application will take people closer to your business. People are growing with the smartphone by choosing an mobile application like Android apps , iPhones Apps  for their work like shopping, bill payment etc.

  As people are looking forward to enhance their business growth so they are in best search for new technologies in market and they must prefer to choose Best mobile application Development Company for their need fulfilment.

Keeping in mind the importance of mobile application’s in today’s era life I am listing some reasons why you should invest into a mobile application?

•    Nobody can deny that the world has gone mobile and there no getting back option. Even small business is comping up their mobile app. Thus having a website only is not enough anymore. 

•    The most important benefit of having mobile application is that your customer can access your mobile application anywhere anytime. Regular use of your application will reinforce your business. 

•     Having mobile application of your business will help you to get in touch with the new generation. Today’s generation like to depend on mobile even though they have access to the computer. 

•   An application provides an easy way to display your product. And the best thing about applications is that whenever you update something you can notify your customers. You can send offer details to the customer via notifications. 

•    Mobile apps allow you capture information about customer preferences and actions on your app in an easy way. 

•    The mobile application provides social interaction to users. Today’s era spent more energy in mobile social networking, especially Facebook, and Twitter. In this way, by having an application gives them whole features they get into online networking implies that they'll invest more time in your mobile application.

Appiqo Technologies is a global provider in the Mobile Application Development Industry. Our Main focus on cost effective and high value solutions to all of our clients.